Selected voice
Concept A / Calm Recovery
Professional, low-drama, and quietly reassuring. Designed for users who want to feel clear, not corrected.
Sample microcopyHold tonight. Reclaim tomorrow.
Tone: Calm, structured, trustworthy
Global English MVP
Reduce or quit drinking with steadier nights and clearer mornings.
A privacy-first alcohol reduction app prototype built around one emotional trade: hold tonight with more calm, and get more of tomorrow back.
Voice sample
Hold tonight. Reclaim tomorrow.Same structure, different emotional tone.
PositioningReduce or quit
One product, two valid paths.
TrustPrivacy first
No public feed. No shame loops.
RewardMorning returns
Progress is measured in better mornings.
Home
Tonight is protected
Tonight Plan
2 drinks maxLeave by 10:30 PM. Switch after drink 1.
Morning Reward3 calm mornings
Saved this week$38
Today's focus
Tap SOS in under 10 seconds if the social pressure ramps up.
HomePlanLogInsightsProfile
Morning Reward
3 calmer mornings protectedMoney saved, anxiety reduced, exit plan held.
Dual brand directions
Two voices, one product structure
Tap between the two voices to compare how the same product promise lands when the app feels more structured or more companion-like.
Alternate direction
Concept B / Warm Companion
More emotional and soft-edged. Designed for users who need empathy, not pressure, at the hardest hour.
Sample microcopyYou do not have to carry tonight alone.
Tone: Warm, forgiving, gently human
Core prototype script
The experience is built around four low-friction moments
The design avoids heavy journaling and public accountability. Every key task sits in the lower half of the screen and can be completed with one hand.
First-time setup
Brand promise, goal mode, risk questions, and a same-day Tonight Plan.
Before the social event
Set a cap, leave-by time, and replacement drink before the first pour.
At the edge of a slip
Tap SOS from anywhere and get a quiet three-minute interruption flow.
The next morning
Cash out the Morning Reward and turn the night into pattern insight.
Journey demo
Walk the calmer stakeholder story from first tap to proven value
Use the Journey route to demo how ClearMorning earns trust first, supports the user in the highest-risk moment, and only then introduces subscription value.
Local-first MVPVoice toggleScenario switchStep-by-step story
One route for stakeholder reviews, design critiques, and narrative walkthroughs.
The Journey page connects the prototype screens into a story with selectable user scenarios, step metrics, and decision notes. It is built for presentations, handoff reviews, and faster alignment across product, design, and engineering.
- Compare Calm Recovery and Warm Companion without redrawing the app.
- Walk through social pressure, hangxiety, and restart-loop stories.
- See why paywall timing happens only after Morning Reward value is proven.
Check-in
Morning Reward
You protected
1 clearer morningLess anxiety. Less spending. More of your day still intact.
Saved$18
Anxiety2 / 5
What helped most?Leaving on time
HomePlanLogInsightsProfile
App preview
Key screens map to the most emotionally loaded moments
The prototype focuses on Home, Tonight Plan, SOS, Morning Reward, Insights, and the delayed value-driven Paywall. No dead-end screens, no guilt screens.
Home
Protect tonight, not just your streak
The first thing users see is what to do next, not what they failed yesterday.
Open detailed routeHome
Tonight is protected
Tonight Plan
2 drinks maxLeave by 10:30 PM. Switch after drink 1.
Morning Reward3 calm mornings
Saved this week$38
Today's focus
Tap SOS in under 10 seconds if the social pressure ramps up.
HomePlanLogInsightsProfile
Plan
Tonight Plan Builder
One-handed setup for drink cap, exit time, and replacement ritual.
Open detailed routeBuilder
Tonight Plan
Goal mode
ReduceQuit
Drink cap2 drinks
Leave by10:30 PM
Switch ritualSparkling water after drink 1
HomePlanLogInsightsProfile
SOS
A soft interruption in under 10 seconds
Timer, grounding steps, and support contact all sit in the lower thumb zone.
Open detailed routeSOS
Stay with this for 3 minutes
03:00Hold, then decide again
Drink water first
Give your body a pause before you decide again.
Leave the table for two minutes
Interrupt the momentum, not your whole night.
Morning
Morning Reward, not a guilt screen
A calmer summary that turns recovery into something visible and tangible.
Open detailed routeCheck-in
Morning Reward
You protected
1 clearer morningLess anxiety. Less spending. More of your day still intact.
Saved$18
Anxiety2 / 5
What helped most?Leaving on time
HomePlanLogInsightsProfile
Insights
Patterns, not punishment
Heatmaps and story-led weekly summaries show what is changing and why.
Open detailed routeInsights
Patterns over punishment
Weekly insight
You stay within plan more often when you set a leave-by time before the event starts.
High-risk window
Friday, 8 PM to 11 PM. Trigger reminder should land at 7:30 PM.
HomePlanLogInsightsProfile
Paywall
Upgrade when value is proven
Subscription appears after three earned mornings or the first useful weekly summary.
Open detailed routePaywall
Unlock smarter recovery
Morning Plus
$8 / monthUnlock weekly summaries, advanced reminders, and premium plan templates.
Why now
You already earned 3 clear mornings. This is the point where pattern guidance starts compounding.
Design system
A mobile-first kit that can hand off cleanly into Figma or code
Tokens, component states, and platform notes are all visible here so the prototype can become a real app without re-deciding the fundamentals.
Color tokens
Ink
#102A43
Deep Dusk
#1F3A5F
Dawn Gold
#F6C177
Sage Calm
#7FB69A
Mist
#F7F4EE
Cloud Card
#FFFDF9
Typography
DisplayFraunces / 56
Hero bodyManrope / 20
Section titleFraunces / 32
Card titleManrope / 18
LabelManrope / 14
Buttons and controls
ReduceQuitSegmentedControl
Cards and inputs
PlanCard
Tonight limit: 2 drinksExit by 10:30 PM. Switch to sparkling water after drink 1.
MetricCard
$38 savedMorning Reward turns avoidance into visible return.
StepItem
Drink water first, then decide again in three minutes.
Platform adaptation
- iOS keeps larger radii, soft glass cards, and bottom sheets for planning flows.
- Android uses the same structure, with firmer elevation, keyboard handling, and system back expectations.
- Core actions stay inside lower-thumb zones and meet 44x44 pt touch targets.
- Warning states use icon plus copy, never color alone.
Privacy & trust
Emotional safety is part of the product, not a footer detail
This section exists because users often decide whether to try a recovery product before they compare features. Trust has to be visible at first glance.
Private by default
No public feed, neutral notifications, and a dedicated Privacy page instead of burying trust inside settings.
Guidance, not diagnosis
The product helps users reduce or quit drinking, but does not pretend to replace acute-risk or severe-withdrawal care.
Non-judgmental language
Every screen avoids shame, command language, and identity-first copy that can scare off reduce-mode users.
Pricing
The paywall appears after value is felt, not before
Conversion is delayed until the user has earned at least one meaningful return. The visual system keeps pricing clear, calm, and slightly premium.
Free
$0
Enough to create a habit loop.
- Tonight Plan
- Drink Log
- Morning Reward
- Basic SOS
Morning Plus
$8 / month
Unlocks the smarter recovery layer.
- Weekly insights
- Advanced SOS flows
- Personalized reminders
- Premium templates
FAQ
The copy answers trust objections before users ever ask support
FAQ is part of the conversion layer, not an afterthought. It handles reduce-vs-quit ambiguity, emotional tone, and why the MVP is intentionally focused.
Is this only for people who want to quit completely?
No. The product supports both reduce and quit modes from the first screen, because many users arrive before they are ready to commit to full sobriety.
What makes the UI different from a typical sobriety tracker?
The core visual loop rewards a better tomorrow, not a perfect streak. The experience centers on Tonight Plan, SOS, and Morning Reward.
Why is Privacy & Trust a first-class section?
Because users in this category often decide whether to try the product based on emotional safety before they compare features.
Why no community feed in v1?
The MVP is designed around discreet, one-handed recovery moments. Public feed mechanics add complexity, moderation overhead, and emotional risk too early.
Implementation-ready direction
The prototype is now structured to move into Figma or code without redefining the product.
The landing page, app preview, system tokens, trust layer, and value-led pricing all follow the same product promise: protect tonight, earn back tomorrow.